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This web site laromanadirect.com had the following in the web site, "Save up to 50 on your shore excursions." We noticed that the website stated " Check our shore excursions ." It also said " Things to Do and See. La Romana and Bayahibe rest along the azure Caribbean Sea and offers lush tropical forests with ancient caves, a stunning coastline and world-class golf courses. The opportunities are infinite in La Romana and Bayahibe. We invite you to discover the magnificent natural beauty of the Dominican Republics Southeastern Coast ." The header had la romana as the highest ranking optimized keyword. It is followed by la romana excursions, la romana shore excursions, and cruise schedule which isn't as ranked as highly as la romana. The next words laromanadirect.com used was tours. excursions was included but could not be seen by search crawlers.